Want to get paid?

I know, I know. That sounds like some sort of phishing scam, doesn’t it? You might not even read this, since that’s such a horrible title. Oh well. But I really can tell you the future of getting paid for the content of what you put out on the interwebz.

If you’ve blogged on Xanga, or if you’ve blogged for quite a while, you know (or, maybe you don’t..) that big time bloggers get their money from ads. How do ads work? What’s the model that they run on? How do you get your money?

Well, the most common form is CPM, or Cost Per Impression. Let’s use Google Adsense, since I’ve used this before (and we can also share how they fucked me over). What Google does is scan your content for keywords. They use these keywords to determine which ads to put on your website. This is important, because you want ads that are relevant to your content. What sense does it make to have a website dedicated to cars, but the ads on your page are for dating websites? I don’t know, maybe grease monkeys have a hard time getting dates.

Anyway, once Google scans your site for keywords, they place ads on your site that are relevant. CPM is a method in which you get paid based on how many people visit your website and simply see the ad. The problem with this method is that you don’t get paid very much, and you have to have tons of traffic to your content. For a thousand page views, you may get a few cents.

Another common form of payment through advertising is pay per click, or PPC. What this method does after placing relevant ads, is that you get paid for every time someone clicks on an ad on your page. For this, you also need very high traffic to your website. Because, how often do people click on ads? Really, it’s not very often. When I had Google Adsense, I was quite a popular blogger (seriously not tooting my own horn here..it’s important information to note). I had quite a bit of traffic, and every day I would check my Adsense. I got MAYBE 5 clicks a week, adding up to about a quarter of revenue. Google Adsense used both of these methods on my page, and I earned less than $50 in a year and a half of having it. For those that knew me on Xanga, know that I was frequently on the front page with my posts..so it’s easy to see how this model of getting paid for the content you produce isn’t very effective unless you’re someone like Perez Hilton.

The reason I lost my Google Adsense? Apparently, it’s against the TOS (really, who reads those things?!) to blog about sex, masturbation, and adult toys. I sometimes blogged about these things. The email I received cited a post I had done BEFORE getting approved for Adsense (umm. wut), several I had posted about a year prior to the email (so when my Adsense was relatively new), and some more recent posts. I was pissed off, because they’re allowed to have racy ads on my page (some of those Zoosk ads weren’t exactly appropriate!) but I’m not allowed to post racy blogs. Oh, and one post they cited was of some erotic fiction.

Before I move on, I should mention how YouTube pays their content creators for ads. You know when you watch a video, there’s a 15 or 30 second ad? Sometimes you can “Skip this ad,” but some you have to watch. Well, the content creators only get paid when you watch the entire ad. I don’t have any experience with this model, but it seems that you have to have high traffic to your videos for this to be effective as well, because most people I know (including myself) don’t watch the entire ad when they can help it.

So, now that I’ve said all of this, you must be wondering what my purpose is. As most of you know (since I’ve been blogging about it), I am a bitcoin enthusiast. I love the concept of them and how they work. A really awesome feature that you can have with bitcoin is a bitcoin tip jar. It’s a bitcoin address you set up where people can send you tips for content that they appreciate. For an idea about what this looks like, we can go to Porc Therapy, one of my favorite podcasts. On the left sidebar, you can see where it says “Donate Bitcoin” and “Donate Litecoin.” Free Talk Live has a bitcoin tip jar, as well as Soyryn Tech, who has a bitcoin address on his photo. Not to mention, Let’s Talk Bitcoin. They create a new bitcoin address for each episode they release, as we can see with their latest episode. This is a good way for content creators to see what their audience appreciates the most, and you can further narrow down topics according to people are tipping.

The examples I’ve given are for podcasts, but bloggers can obviously use this as well, and anyone else who creates other forms of content on the web. I think it’s important to let people know that their content is appreciated, and this is a great way to do it. As more and more people start getting into bitcoin, I think this will be a great way for bloggers and other content creators to get paid for what they produce, and much more effective than getting paid through advertising.

How can you get a bitcoin tip jar? You first need a wallet, which you can create at blockchain.info. Then you can go to coinwidget.com, where it’s really easy to set up a widget to add to your site. I tried messing with this a little, bit apparently you can’t use script in WordPress, you can only use HTML, and coinwidget gives you a script to use. I’ll play with it some more and see what I can come up with for WordPress..but you can certainly use coinwidget to put a bitcoin donation widget anywhere on the web you can have script.

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Financial Security

We all know that identity theft is a very large, and real concern. Here are some frightening statistics I found:

*”Approximately 15 million United States residents have their identities used fraudulently each year with financial losses totalling upwards of $50 billion.”

*”7% of all adults have their identities misused with each instance resulting in approximately $3,500 in losses”

Source

How do identity thieves get this information? Well, much of it comes from the hacking of financial and government data. Why is this sensitive information so easily hacked? Well, this has to do with encryption of the data. Sensitive data is “protected” through SSL, or Secure Sockets Locker. Depending on the level of encryption, the “security” can be hacked. Really, it’s up to the company running the website to determine how much encryption to use, how well it’s implemented, or the company sources out the security protocol work to a third party.

What does this mean for you? It means that whenever you put your financial data out there, or use a financial institution that has your data in a central server, you have absolutely no idea how secure your information is. You have to trust that all these companies have the highest level encryption. When you think about it, there’s LOTS of companies that you interact with on a regular basis regarding your personal data. The fact of the matter is, many companies use lower level encryption, making it easy for your data to be stolen. For the highest levels of data encryption, even the world’s fastest super computers can’t crack the code. A quantum computer might, but every day hackers (or, called “crackers,” hackers that hack for nefarious purposes such as to steal data for personal gain) do not have access to a quantum computer, and they aren’t exactly being used yet in any real sense.

So what can you do to take control over your personal and extremely sensitive financial security? You can use bitcoin! There are ways to make sure that your bitcoins are absolutely secure from hack attacks. You have control over how your money is handled, and you aren’t leaving it up to other companies to hope they are using good data encryption protocols. Blockchain.info encrypts the data within your browser. Meaning, your data is not stored on their servers. So if Blockchain’s servers are attacked, your information isn’t in danger. However, it’s still not a good idea to keep all of your bitcoins in an online wallet such as Blockchain. The best idea is a paper wallet. This is where everything is printed on paper, and you have to secure the paper somehow. Blockchain has instructions as to how you can do this.

One thing that does need to be said about bitcoin security is that you never want to keep any money in a bitcoin exchange for very long. With bitcoin exchanges, the data for your money is stored on their servers, and is susceptible to hack attacks, and many of the exchanges HAVE been attacked. An exchange is a service you use to change your USD into bitcoins (BTC), such as Mt.Gox or other exchanges. As soon as you have your bitcoins from cash on the exchange, you’ll want to move them to a more secure bitcoin wallet where you are controlling your security.

I hope this has been useful to helping maintain your financial security, because it is something that is very important in our daily lives. As always, if you have any questions, be sure to ask!

Mining Bitcoin

I got a request to talk more about mining. With mining, we can also talk about the network itself and confirming transactions. I started doing research, and realized there’s not a lot of information out there to discuss what mining is and explaining it in broad terms. I know basically how it works, but I wanted to make sure that I got my tech terminology right, and it can be a little hard to find. I ended up using good ol’ Wikipedia.

So what’s bitcoin mining? As an aside, I recently listened to a podcast in which the hosts debated the terminology of “mining” and whether or not it’s a good term. I can explain, and you can decide for yourself, but the more I think about it, the more I don’t think it’s accurate. But anyway, bitcoin mining is essentially your computer solving math problems. Sounds simple, right? Sort of.

The math problems are computed using blockchains, or long strings of blocks. As a computer works through the numbers of the algorithm (the math problem), it passes through an individual block in the chain. When a blockchain solves the problem, the reward for the work is a bitcoin, and the computer that receives the bitcoin is the computer that had the last block in the chain. Now, the reward might seem to be large, but it’s actually not. When a computer is mining, it’s actually part of a pool of miners. The miner that receives the reward has to split it up between all the miners in the pool.

As far as how often a bitcoin is generated as a reward for the computer work, it’s about every ten minutes. Sometimes it’s longer, sometimes it’s shorter, depending on how long the blockchain ends up being. So this brings us to computing power. Mining bitcoin is very taxing on a computer, meaning it takes a lot of energy. Bitcoin miners have high electric bills at the end of the month because of it. I’m sure you’re asking yourself if it’s worth it to mine at this point. The answer is, it depends. If you’re just going to use your computer, I would say no, at this point it’s not. A new technology has emerged, and that is ASICs (pronounced ace-ick), which stands for application-specific integrated circuits. It’s a special chip that has very high hashing power, or how fast your computer can move through the blockchain. These are very powerful, and makes a regular computer obsolete and ineffective at mining, and here’s why.

Mining bitcoin also generates and perpetuates the bitcoin network. The bitcoin network, and through mining, is also what confirms bitcoin transactions. As the math problem is traveling through the blockchain, so are payments. The transaction is moving through the individual blocks, and this is how they are confirmed. This is why a transaction is confirmed within seconds, versus 2-4 days at a bank. The way it works for transactions, is that a person who puts a small fee (pennies) on the transaction is a transaction that is given priority to be confirmed in the blockchain before transactions that have no fee. The reason for this is that bitcoin miners also receive these fees in addition to new bitcoins as proof of work as a reward for perpetuating the network. Even after all 21 million bitcoins are “mined,” there will still be a reason to have people mining. Receiving the transaction fees is incentive to continue creating blockchains, thus keeping the up network (which is important, because without miners, there’s no network..without the network, no one could transact bitcoins).

So you have the entire bitcoin network that you’re generating through mining. Now, the more computing power you have in the network, the higher the difficulty of the math problems the computers are solving. The bitcoin code has a feature written into it that increases the difficulty (referred to as simply “the difficulty” to those who regularly discuss bitcoin) of the math problems for a reason. It’s a way to control the output of bitcoins as rewards and not flood the market with new bitcoins. As more and more computing power comes online, this is what makes regular computing power obsolete. If your computer has to use regular hashing power to solve increased difficulty, it’s not going to get very far.

ASICs can be very expensive, starting somewhere around $3K, and getting more expensive as you buy more powerful chips. If you are interested in mining, you can get involved in something called cloud mining for a lot cheaper, though I honestly don’t know what they charge. But the basic idea is that you create a contract with a company who already has mining technology, and you pay to rent the space and it also helps with the electric bill of the person who has the mining hardware, and you can be involved with mining.

As far as myself, I mined a little bit over a year ago and got very meager returns. I didn’t do it much or often, because it took all the power of my computer to do so, and this was even long before ASIC technology came on board. The shipping of ASIC chips is actually pretty new, because the companies who produce them just started shipping not that long ago. Even if I could afford it, I probably would not be interested in buying mining hardware. Depending on the chip you buy, you can see returns just a couple months after starting to run it, but I still wouldn’t be interested. I support the idea of those that do invest in this, because supporting the bitcoin network is very important, but not something that I personally want to do.

I hope this post was easy to follow, because bitcoin mining is actually kind of complex and hard to understand. I didn’t even go into all the other tech stuff, which I honestly don’t understand all of it! If you have any questions, or something is unclear, just let me know, and hopefully I can clear something up!

As an afterthought, I thought I should mention how bitcoin differs from other crypto currencies. Other currencies (also referred to as “alt coins,” or alternative crypto coins) use different criteria to generate their coins. Most of the ones I know about use different algorithms and math problems, and one example is primecoin, which is a coin that’s generated by looking for very large prime numbers.